While the growth of the small, task-oriented vehicle market (STOV) may not be as strong as a few years ago, the proliferation of new model introductions since the beginning of the year indicates a competitive and still growing market. Further analysis of recent model introductions illuminates important trends in the market.
Suppose you, as a STOV manufacturer, have a successful line of vehicles in a relatively narrow market niche. Your idea is to go after a broader market with new models. One of the strong points you have in implementing this strategy is the ability to basically transfer the drive train, intact with just marginal modifications, into the new vehicle line. This indicates a good start on the manufacturing side.
In November I spoke with John Stockman, Director of GEM about the new 2016 line of GEM vehicles. I wanted to follow-up that article with a dealer’s perspective of the GEM line now that it has been in the market.
Part II of a series examining how to build a sustainable, profitable small task-oriented vehicle company
Building a successful brand in the small task-oriented vehicle market requires more than just great products and great ideas.
Developing a winning product small utility vehicle product line that is sensitive and quickly reactive to the market is a complex undertaking because of the wide diversity of end-user requirements.