Can Am Introduces 2018 Side-by-Sides

Maverick X3 X RS Turbo R

The Can Am Maverick X3 X RS Turbo R is one of the new 2018 models getting a horsepower boost.

Can Am Maverick X3 Turbo

A 120 hp entry level model, the Can Am Maverick X3 Turbo, has been added to the lineup.

can am Maverick X3 Max Turbo

An entry level crew version was added as well, the Maverick X3 Max Turbo.

Can Am introduced their new 2018 side-by-side models including a 172 hp Maverick X3 Turbo R model with a 0-60 mph time of just 4.4 seconds. This is a 12% increase in power from the previous 154 hp models. The MSRP for the Turbo R is $22,999. Other models featuring the 172 hp turbocharged engine include the Maverick X3 X DS Turbo R ($24,999) and Maverick X3 X RS Turbo R ($26,899) as well as the MAX/crew versions for all three models ranging in price from $24,999 to $29,399.

In a sign of the competitive nature and some slowing in the side-by-side market, Can Am also introduced entry level models, the Maverick X3 Turbo and the Maverick X3 MAX Turbo priced at $19,999 and $21,999, respectively. Both of these models feature a 120 hp turbocharged engine.

Can Am Defender Max

The Can Am Defender Max is a lower priced crew option for 2018.

Can Am Defender Max XT Cab

The Defender Max XT Cab features some improved off-road capabilities.

Similarly, an entry level crew model was added for the Defender line, the Defender MAX with an HD8 engine option. This model is priced at $12,399 but does not have power steering like the Defender MAX DPS priced at $14,699. Also added to the Defender line for 2018 is a new Defender MAX XT Cab model with the HD10 engine. This model features an enhanced ground clearance of 11″, arched A-arms, larger 220 mm brakes, and a wider 67″ width.

Can Am Commander XT

1000R variations of models like the Can Am Commander XT now feature more horsepower with a 92 hp engine.

For the Commander line the 1000R versions of the Commander DPS, XT, Limited, Mossy Oak Hunting Edition as well as the MAX crew models receive a boost in engine horsepower from 85 hp to 92 hp as well as larger brakes and a wider stance that is increased to 61.2 inches. The price of the entry level Commander 800R has been reduced $1,000 to $11,199.

Learn more:  BRP.com

Can Am is dedicated to rolling out new models on a regular basis. These newest models indicate that the horsepower competition between manufacturers is likely to continue. At the same time, the introduction of lower-priced entry level models show there is a sizable part of the market that is price conscious which manufacturers consider worth pursuing. New entry level models are also another indication of the increased competitiveness in the side-by-side market, which is experiencing both more manufacturers targeting specific market segments, as well as, slower overall market growth compared to just a few years ago. The pie is not growing as fast and there are more mouths to feed.

Marc Cesare, Smallvehicleresource.com

Taylor-Dunn Introduces G-100 Gas-Powered UTV

Taylor-Dunn G-100

The new Taylor-Dunn G-100 is the first new vehicle in the product line since being acquired by Polaris.

Taylor-Dunn announced the launch of the new G-100 gas-powered off-road utility vehicle co-produced with Polaris. Polaris acquired Taylor-Dunn last year. The G-100 is powered by a Polaris Pro-Star 32 hp engine with electronic fuel injection. The G-100 also features a MacPherson Strut front suspension, dual a-arm independent rear suspension, 9″/10″ of front/rear suspension travel, roof, windshield and four-wheel hydraulic brakes. The G-100 has a 1,000 lb. payload and a 1,500 lb. towing capacity.

The G-100 is basically the Ranger 500 with a 2WD rather than 2WD/4WD drive system, as well as different colored bodywork, slightly different front and a roof and windshield as standard equipment. The following are the specs that the G-100 and the Ranger 500 have in common.

  • 32 hp Pro-Star engine
  • ROPS
  • 1,000 lb payload capacity
  • 1,500 lb towing capacity
  • 500 lb cargo box capacity
  • Same suspension and front/rear suspension travel
  • Hydraulic disc brakes
  • Same dimensions
  • Same digital instrumentation
  • Lock & Ride accessory compatible

The Ranger 500 has 25″ tires compared to 24″ for the G-100 and comes with LED headlights.  Learn more:  Taylor-Dunn

This addition to the Taylor-Dunn line makes a lot of sense in terms of using the same distribution channel to meet customer needs. Many of the customers that would buy the typical Taylor-Dunn vehicles have a diverse fleet of utility vehicles including those with off-road capabilities. For example, a company campus may have a need for burden carriers inside factories, and utility vehicles for outside landscaping, or a sports stadium could have similar needs. I do know a Polaris GEM dealer that once told me he wish he could sell Rangers as he had demand from his customers for off-road UTVs, but he wasn’t a Ranger dealer so he couldn’t sell them.

This does raise the question of how far Polaris can pursue this strategy with Taylor-Dunn. The G-100/Ranger 500 is essentially the bottom of the product line. Will they be rebranding the more capable Ranger models. There is the possibility of creating conflict with some existing Ranger dealers. On the other hand, there is probably not too much customer overlap between Taylor-Dunn and Ranger customers at this point, and many Ranger dealers are more consumer oriented.

If Taylor-Dunn dealers are successful selling the new G-100 UTV it will validate to a certain extent the Polaris approach of developing a portfolio of small, task-oriented vehicles. Particularly for commercial customers like corporations, parks, universities and the like, the ability to satisfy a wide range of their fleet needs through one dealer should be an advantage in the market. The dealer’s selling efficiency should improve with more opportunities for one-stop selling. Textron is the other vehicle manufacturer that is taking this portfolio approach.

Marc Cesare, Smallvehicleresource.com

Hustler Turf Enters UTV Market with LEVELIFT™ Bed Technology

Hustler Turf MDF LevelLift

The new Hustler Turf MDF LevelLift utility vehicle features a patented bed technology.

The new Hustler Turf MDV utility vehicle.

Hustler Turf, a manufacturer of zero-turn mowers, is entering the utility vehicle market with two models, including one with their patented LevelLift bed technology. LevelLift allows the bed to be lowered to the ground or raised back up for easier loading/unloading of material. The bed can lift up to 750 lbs and can dump material from any point in its arc of motion.

The two models being offered by Hustler Turf are the MDV and MDV LevelLift. MDV stands for Maximum Duty Vehicle and as the words suggest the vehicles are designed for heavy-duty applications on ranches or farms, parks, campuses and industrial locations. Some of the key features common to both models include:

  • Kohler, 1038cc, 23.4 hp diesel engine
  • 2WD/AWD
  • 37 mph top speed
  • Independent front suspension with flex swing arm
  • Floating rear axle
  • 4-wheel hydraulic disc brakes
  • 25″ wheels
  • 1,650 lb. towing capacity
  • 8″ of ground clearance
  • Power steering

The most significant difference between the two models is that the MDV has a 1,200 lb. cargo box capacity and the MDV LevelLift has the bed technology with a 750 lb. cargo box capacity. The manufacturer’s website does not list any MSRPs for the models but I found vehicle pricing on an Internet listing the MDV MSRP at $15,999 and the MDV LevelLift MSRP at $20,999.

Hustler Turf adds to the list of power and farm equipment manufacturers that have been updating or starting utility vehicle lines over the last several years. While some like Cub Cadet are offering  value priced vehicles with a nice package of features and others are offering utility vehicles to fill out their stable of products, Hustler Turf is providing a vehicle with a unique technology. The significant price premium for the technology in the MDV LevelLift model suggest that it will probably have a relatively limited market appeal. However, it may prove highly useful for specific applications. This is in line with recent trends in the commercial UTV market, where manufacturers are offering pre-configured vehicles or special option packages designed for specific end-use applications.

Marc Cesare, Smallvehicleresource.com

 

GEM Recalls Certain 2016-17 Models

The 2016 GEM e2.

Polaris Industries recently announced a recall of certain model year 2016 and 2017 GEM electric vehicles because lug nuts on the front wheels can loosen and the front wheels potentially detach. The recall pertains to certain GEM E2, E4, E6 and ELXD models with steel wheels. As many as 1,254 vehicles may be affected. GEM will notify owners and is currently finalizing a remedy.

Given their recall troubles in the side-by-side market, this is unwelcome news for Polaris. While the number of vehicles affected pales in comparison to the massive RZR and Ranger recalls, it is a sizable chunk of their total annual sales of GEMs. Only a few thousand GEMs are sold annually. The 2016 model year GEMs represented a major relaunching of the line. Earlier this year there was another recall for these vehicles related to the drive mode switch.

Marc Cesare, Smallvehicleresource.com

The following information is from the National Highway Traffic Safety Administration (NHTSA)

April 26, 2017 NHTSA CAMPAIGN NUMBER: 17V279000

Front Steel Wheel Lug Nuts may Loosen
If a wheel separates from the vehicle, it can increase the risk of a crash.

NHTSA Campaign Number: 17V279000

Manufacturer Polaris Industries, Inc.

Components WHEELS

Potential Number of Units Affected 1,254

Summary

Polaris Industries, Inc. (Polaris) is recalling certain 2016-2017 GEM E2, E4, E6, and ELXD electric vehicles, equipped with steel wheels. The lug nuts on the front wheels may loosen, potentially resulting in a front wheel detaching from the vehicle.

Remedy

GEM will notify owners. The manufacturer has not yet finalized a remedy plan, nor provided a notification schedule. Owners may contact GEM Consumer Service Department at 1-855-743-3436. Polaris’ number for this recall is L-17-01.

Notes

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

8 Affected Products
Vehicles

MAKE MODEL YEAR

GEM E2 2016-2017
GEM E4 2016-2017
GEM E6 2016-2017
GEM ELXD 2016-2017

American LandMaster Announces New HQ & Manufacturing Facility

 American LandMaster LandStar LS670 utility vehicle

The LandStar LS670 from American LandMaster.

Utility vehicle manufacturer American LandMaster announced a new facility in Columbia City, IN that will become the company’s headquarters and consolidate manufacturing operations. The new facility will cost $4 million to lease and equip. Manufacturing operations from Roseland, LA and nearby Fort Wayne, IN will be moved to the new location. Nearly 70 jobs are expected to be created and production at the facility is scheduled to begin in September. The company can qualify for up to $420,00 in tax credits and another $70,000 in training grants from the Indiana Economic Development Corporation, based upon reaching certain employment targets. County officials are considering additional incentives.

The investment is another sign of the increasingly competitive utility vehicle market. A number of manufacturers across varied market segments have increased their investments in the market, while at the same time growth in the UTV market has moderated. Companies have introduced new product lines and, similar to American LandMaster expanded or developed new manufacturing facilities. Last April American Sportsworks announced the rebranding of the company as American LandMaster, as well as, a newly re-engineered vehicle lineup. According to management, the new facility will allow for greater efficiency, better customer service and product line expansion, while continuing to manufacture American made products.  Learn more:  Businessfacilities.com

Marc Cesare, Smallvehicleresource.com

Polaris Reports Q1 2017 Earnings

The General product line with models like the General 1000 EPS Hunter Edition in Polaris Pursuit Camo was a bright spot in Polaris’ Off-Road Vehicle business.

Polaris Industries reported adjusted sales of $1,158.9 for Q1 2017, an 18% increase from q1 2016. Management reported gains in the Off-Road Vehicle (ORV) business, large gains from Global Adjacent Markets and increased revenue from the recent TAP acquisition. In the ORV business Ranger and General product lines improved while the RZR line was down as expected. The side-by-side market continues to be highly competitive with elevated promotional costs. Management reported market share gains for Polaris ATVs. In the Global Adjacent Markets Aixam Mega was strong as well as the government defense business which helped increase revenue by 24%.

The following are highlights from the earnings call related to STOV markets. Figures are in comparison to Q1 2016 unless noted.

  • ORV retail sales were down 5% for the quarter.
  • ORV promotions were key as well as a targeted marketing campaign which showed results in March.
  • RFM inventory management system will be expanded for side-by-sides later this year.
  • Management reports an improved process for quickly tracking and identifying vehicle issues that will improve product safety and recall response.
  • Management did not change full year guidance for the ORV business and expects promotional costs to remain elevated and on par with 2016 levels.
  • ORV promotions are being matched by competitors.
  • Taylor-Dunn added to the significant increase in Global Adjacent Markets revenue.
  • Management expects RFM and a revamped marketing organization to create a more customer focused organization and improve sales.
  • ORV retail sales for the year are expected to be down slightly.
  • The ORV industry is expected to be flat to down for the year and was down mid-single digits in Q1 2017.
  • Continued poor performance in the oil and gas regions and the agriculture market are hurting sales.
  • The Multix launch was underwhelming, and a rapidly changing regulatory framework related to safety requirements and emission standards may provide significant obstacles.

Learn more:  Seekingalpha.com (Earnings call transcript)

 

Another Large Ranger Recall From Polaris

2015 Polaris Ranger Crew 900 Sage Green

The 2015 Ranger Crew 900 Sage Green is part of another large Polaris recall.

Polaris 2015 Ranger XP 900 EPS Hunter Deluxe Edition

The Ranger XP 900 EPS Hunter Deluxe Edition is included as well.

Polaris 2015 Ranger 900 XP Solar Red

The wide-ranging recall includes all model year 2015 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 like the Ranger 900 XP Solar Red.

Despite extensive efforts to address recall problems, Polaris announced another large recall of Ranger vehicles. Approximately 51,000 model year 2015 Ranger XP 900 and Ranger Crew utility vehicles are being recalled because “…the heat shield can fall off the vehicle, posing fire and burn hazards…”. The recall also includes about 1,500 2017 Sportsman ATVs that have been sold. Vehicle owners should stop using the vehicles and contact their local dealer for a free repair. (Full recall details follow at the end of the post.)

One question with all these recall is what impact are they having on the company’s sales. Management has reported losing market share in recent quarterly earnings calls, and a chunk of that is likely to Can-Am, which has had successful introductions of their Maverick X3 models in the sport segment and their Defender models targeting the more utility/work oriented segment. The recalls have been so large and persistent and stretching over such a long period of time that one would have to assume some damage to the Polaris brand, even though Polaris management appears to be reacting relatively quickly to the overall recall issue. Management reports making high level personnel hires, bringing in other personnel with specific engineering expertise, developing new processes and spending significant financial resources to address the issue. This latest recall came as a result of their new process to more quickly track post-sales issues.

Besides affecting the brand and sales directly, these recalls may indicate a more deep-seated problem with the company’s product development process. Some of these recalls are the result of underlying engineering and design issues. How did these issues survive their product development process? Addressing this issue is arguably the most critical.

One of Polaris’ advantages on their way to a dominant position in the off-road vehicle market has been their ability to quickly and regularly produce new vehicle models. What CEO Scott Wine likes to refer to as their “armada” of vehicles provides Polaris with an extensive lineup of vehicles to cover a wide range of market sub-segments, end-use applications and price points. This has enabled Polaris to better meet specific customer needs with more tailored vehicles than their competitors.

The ability to innovate and quickly bring new vehicles to market is even more important now as competition in the side-by-side market has elevated in the past 2-3 years. A host of OEMs are now producing more vehicles, more quickly and attacking a wider range of market sub-segments. This translates into greater head-to-head feature and pricing competition between individual vehicle models. If a weakness is revealed in a product lineup then it needs to be quickly remedied with a new model or variation of an existing model or that OEM risks losing sales on an ongoing basis. Therefore, the vehicle product development process is critical to success and Polaris will need to fix any underlying problems in their process.

Marc Cesare, Smallvehicleresource.com

The following recall details are from the Consumer Product Safety Commission.

Recall Details

Units:  About 51,000

Description: This recall involves all model year 2015 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 recreational off-highway vehicles (ROVs). The recalled ROVs were sold in a variety of colors and have either three or six seats and a rear box. “Ranger” is printed on the rear box, and “900” is printed on the hood of the ROVs. All 2015 Ranger 900 models and vehicle identification numbers (VINs) are included in this recall. The VIN is printed on the frame on the driver’s side towards the rear of the vehicle. To check for recalled vehicles by VIN, visit www.polaris.com.

Model Year Model Number Model
2015 R15RTA87AA RANGER 900 XP SAGE GREEN
2015 R15RTA87AR RANGER 900 XP SOLAR RED
2015 R15RTA87AC RANGER XP 900 POLARIS PURSUIT CAMO
2015 R15RTE87AA RANGER XP 900 EPS SAGE GREEN
2015 R15RTE87AR RANGER XP 900 EPS SOLAR RED
2015 R15RUA87AA RANGER CREW 900 SAGE GREEN
2015 R15RUA87AR RANGER CREW 900 SOLAR RED
2015 R15RUY87AA RANGER CREW 900-6 SAGE GREEN
2015 R15RTE87AK RANGER XP 900 EPS BLACK PEARL
2015

2015

R15RTE87AM RANGER XP 900 EPS SUPER STEEL GRAY
2015 R15RTE87AS RANGER XP 900 EPS SUNSET RED
2015 R15RTE87AW RANGER XP 900 EPS WHITE LIGHTNING
2015 R15RTE87AX RANGER XP 900 EPS SANDSTONE METALLIC
2015 R15RTE87AZ RANGER XP 900 EPS SUNSET RED SILVER
2015 R15RTE87AB RANGER XP 900 EPS HUNTER EDITION
2015 R15RUE87AC RANGER CREW 900 EPS POLARIS PURSUIT CAMO
2015 R15RUE87AM RANGER CREW 900 EPS SUPER STEEL GRAY
2015 R15RUE87AS RANGER CREW 900 EPS SUNSET RED
2015 R15RUE87AW RANGER CREW 900 EPS WHITE LIGHTNING
2015 R15RUZ87AC RANGER CREW 900-6 EPS POLARIS PURSUIT CAMO
2015 R15RUZ87AS RANGER CREW 900-6 EPS SUNSET RED
2015 R15RUZ87AW RANGER CREW 900-6 EPS WHITE LIGHTNING
2015 R15RTE87AV RANGER XP 900 EPS VOGUE SILVER DELUXE
2015 R15RTE87A5 RANGER XP 900 EPS HUNTER DELUXE EDITION
2015 R15RTE87A2 RANGER XP 900 EPS NORTHSTAR DELUXE EDITION

Incidents/Injuries:  Polaris has received 13 incident reports involving the recalled ROVs, including five reports of fires. No injuries have been reported.

Remedy:  Consumer should immediately stop using the recalled ROVs and contact Polaris to schedule a free repair. Polaris is contacting all known purchasers directly.

Sold At:  Polaris dealers nationwide from April 2014 through March 2017 for between $13,400 and $21,300.

Manufacturer(s):  Polaris Industries Inc., of Medina, Minn.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured In:  U.S. and Mexico

Learn more:  CPSC.gov

John Deere Recalls Gator XUV590i Models

John deere XUV590i

The John Deere Gator XUV590i S4 is being recalled because of an issue with the throttle cable.

The four-passenger Gator XUV590i S4 is being recalled as well.

John Deere has announced a recall of approximately 8,500 Gator XUV590i and XUV590i S4 models sold between January 2016 and March 2017. The recall is being initiated because “…the dust boot on the throttle cable can come loose, resulting in the vehicle not slowing down or stopping, posing a crash hazard.” To date there have been no reports of injuries related to the issue.

This is a fairly large recall compared to many of the UTV recalls, which typically number a few thousand or less. It also represents a significant amount of the UTVs that John Deere sells annually as the XUV or crossover Gators have been an important part of their product line in recent years. According to the recall information, there were only two reports, so John Deere appears to have tracked this issue down and initiated a recall fairly quickly. The following is information from the Consumer Product Safety Commission.

Recall Details

Hazard: The dust boot on the throttle cable can come loose, resulting in the vehicle not slowing down or stopping, posing a crash hazard.

Units:  About 8,500
                                                                                                                        Description: This recall involves John Deere Gator™ Utility Vehicles with model number XUV590i or XUV590i S4 printed on the hood and the “John Deere” and “Gator” brand names printed on the cargo box. The serial number, located on the frame on the rear of the machine above the hitch, begins with 1M0590 and fall within the ranges on the chart below. The recalled utility vehicles come in several colors and have four-wheel suspension with side-by-side seating for two or four people depending on model.
                                                                                                                                           Model                                      Serial Number Range
XUV590i                                   1M0590T+++M010001 – 20742
XUV590i S4                              1M0590F+++M010001 – 20277
                                                                                                                    Incidents/Injuries:  John Deere has received two reports of the dust boot on the throttle cable coming loose. No reports of injuries.

Remedy:  Consumers should immediately stop using the recalled utility vehicles and contact a John Deere dealer for a free repair. John Deere is contacting all registered owners of the recalled vehicles directly.

Sold At:  John Deere dealers nationwide from January 2016 through March 2017 for between $10,000 and $12,900.
                                                                                                                        Manufacturer(s):  Deere & Company of Moline, Ill.
                                                                                                                          Manufactured In:  United States
Marc Cesare, Smallvehicleresource.com

Bad Boy Off Road Rebranded Textron Off Road

Vehicles like the gas powered Stampede 900 will now be sold under the Textron Off Road brand instead of Bad Boy Off Road.

Textron Specialized Vehicles recently announced the rebranding of their Bad Boy Off Road brand of vehicles to Textron Off Road. The rebranding is designed to take advantage of Textron’s association with strong engineering and manufacturing through their long established brands in aerospace, defense and automotive such as Bell Helicopter, Cessna, Beechcraft, Lycoming and Cushman.

The Textron Off Road brand of side-by-sides currently features the gas powered Stampede and Stampede XTR, the all-electric Recoil, Recoil iS and Recoil iS Crew and the hybrid Ambush iS.

“We are changing our brand from Bad Boy Off Road to Textron Off Road to better reflect the detailed design, precision engineering, manufacturing expertise and high performance for which Textron is known, across a number of major industries,” said John Collins, vice president, consumer for Textron Specialized Vehicles. “Our new name is more indicative of the level of performance, quality and innovation that we build into our side-by-sides, and demonstrates how serious Textron is about its future in the powersports market.”

The rebranding makes sense for Textron for a number of reasons. The Bad Boy name is fairly well known in the hunting segment of the utility vehicle market, but this is more of a niche market, and before being acquired in 2010 by Textron there were some quality issues associated with the brand. In 2016 Textron rebranded Bad Boy Buggies to Bad Boy Off Road so there has not been a lot of time to build brand value, and thus not as much to lose in rebranding at this time. While the Textron brand may not be as well known in the utility vehicle market, the company’s collection of more well known manufacturing brands generates higher brand awareness in general. In addition, utility vehicles from Cushman and E-Z-GO fall under the Textron umbrella and certainly are known in commercial UTV segments and, by association, Textron has some awareness there as well.

A bigger question than whether rebranding is good for business, is how the Textron Off Road product lines integrate with recently acquired Arctic Cat products. While their distribution networks are more likely complimentary than duplicative, the question is how their individual vehicles fit together. Textron Off Road’s electric UTVs are a nice compliment to Arctic Cat’s gas powered vehicles, but how does their Stampede line of UTVs fit with Arctic Cat’s Prowler, HDX and Wild Cat vehicles.

If you look at a comparison between the Stampede 900 EPS, Arctic Cat HDX 700 XT EPS and the Arctic Cat Prowler 1000 XT EPS, they have similar price points and features and specifications. One could imagine the Stampede line could be turned into more of a value-oriented brand with lower price points. Value UTVs have become a competitive segment of the market as better quality imported brands and lower priced offerings from established brands target value consumers. However, Stampede’s initial marketing campaigns have been aiming higher than value-oriented customers. Another option might be to target specific market sub-segments, perhaps, in conjunction with geographic targeting based on the Stampede’s distribution network. The greater the differentiation between the various Textron brands, the better chance Textron has of convincing dealers to carry several Textron UTV brands, and of leveraging the distribution channels of their different brands.

Vehicles under the Textron Off Road brand will be available in April, 2017.  Learn more:  Textron.com

Club Car Fit-to-Task UTVs Target Commercial Segments

The Club Car Carryall 500 Facilities-Engineering Vehicle

The Carryall 500 Facilities-Engineering Vehicle is one of the pre-configured Fit-to-Task vehicles being offered by Club Car.

Club Car Carryall 700 Food Service Vehicle

Club Car Carryall 700 Food Service Vehicle

Club Car Transporter Ambulance

Club Car Transporter Ambulance

Club Car recently launched their new Fit-to-Task series of vehicles for the commercial/work segment of the utility vehicle market. The series of vehicles offers customers application specific vehicles already equipped with accessories and options designed for a particular application.

The company displayed four of the vehicles in March at the NMFT Conference and Expo in Baltimore, MD including the:

  • Carryall 500 Facilities-Engineering Vehicle with dual locking tool boxes, a dual ladder rack with tie-downs and a 2″ receiver.
  • Carryall 700 Food Service Vehicle with a van box, 68-tray rack system, a 10-shelf rack system, glass racks and drip edges.
  • Carryall 700 Housekeeping Vehicle with an L-shaped van box with interior LED lights and locking doors, drawers, shelves for towels, linens, etc and room for a full-sized vacuum cleaner, mops, brooms and other supplies.
  • Transporter Ambulance with hand-carry stretcher and mounts, fold-down rail for patient area, storage boxes and seating for three.

Club Car will be rolling out additional Fit-to-Task vehicles including:

  • Facilities-Engineering Vehicles with Van Boxes
  • Security Vehicles
  • Bell Service Vehicles
  • Grounds Maintenance Vehicles (Including a big & tall model)
  • Refuse Removal Vehicles (Including a high-dump model)
  • Snow Removal Vehicles
  • Other Ambulance, Room Service and Housekeeping Vehicles
  • People Movers
  • Long-bed 4x4s and more

These vehicles continue Club Car’s focus on the commercial and work market segments. Over the last few years as the market for fleet golf cars has declined and stagnated, E-Z-GO and Club Car have had to look for new avenues of growth. Textron (E-Z-GO) has chosen to expand their portfolio of small vehicles to reach new markets as evidenced by their recent acquisition of Arctic Cat. Club Car has chosen to further penetrate commercial and work segments in which they already had a strong presence.

Over the past several years Club Car launched new base vehicles like the Carryall 500 and 700, a UTV support team program for rental customers, their Corporate Solution Program for fleet management and maintenance, and utility vehicle accessory packages. In their marketing material they are touting their diverse commercial vehicle offerings and expertise in fleet management of small, electric vehicles. As evidenced by some of the Fit-to-Task vehicles and their website, Club Car is focusing on specific market verticals such as education, government, rentals and resorts.

Demonstrating the global nature of the small, task-oriented vehicle market in terms of both product and marketing approaches, Tata Motors earlier this year announced a series of application specific variants of their ACE mini-truck.

Learn more:  Prweb.com

Marc Cesare, Smallvehicleresource.com