Drive Green Challenge – For a third year John Deere will be bringing their Drive Green Challenge to select dealerships in the Midwest and East Coast.  A total of 60 dealerships will be visited by a customized promotional tractor trailer with various Deere equipment for test drives and demonstrations.

A unique Gator utility vehicle – the “Tail Gator” XUV, complete with speakers and other gadgets – will be featured at the sites. In addition, there will be a drawing for a similar machine at the end of the summer, to be given to one visitor to the Challenge’s various dates.

Other dealerships will have satellite versions of the Challenge.  Learn more:  Machinefinder.com

Gator XUV Configurator – John Deere has added a new feature to their website, a configurator for their Gator XUV model.  The features allows for a range of vehicle customizations which are then sent to a dealer for a quote.  Learn more:  Machinefinder.com

John Deere Sponsors Iowa NASCAR Event – An Iowa Speedway event has been renamed the John Deere Dealer’s 250.  The NASCAR event on May 22nd is expected to attract over 50,000 fans including a few thousand John Deere equipment owners as part of a dealer tie-in.  Ten free one-year leases for a Gator utility vehicle will be given away as part of the promotion.  Learn more:  Machinefinder.com