Polaris Adds Pro Armor Brand To Accessories Lineup

A Polaris RZR 800 with a Pro Armor door.

A Polaris RZR 800 with a Pro Armor door.

Polaris Industries recently purchased the Pro Armor Brand of ATV and side-by-side accessories from¬†California-based of LSI Products Inc. and Armor Holdings LLC. Pro Armor had sales of $15 million last year. The company will continue to operate and develop products independently at their Riverside, CA location. Polaris has been collecting brands of late for its’ Parts, Garments and Accessories (PG&A) division including acquisition of KLIM branded snowmobile and motorcycle clothing and Kolpin Outdoors, another UTV/ATV accessory manufacturer. Learn more: ¬†Startribune.com

Comment:¬† Accessories account for over 50% of Polaris’ PG&A revenue which reached $611 million in 2013 and has nearly doubled since 2009 when it was $313 million. In 2014 management expects PG&A revenue to increase another 20%. Increasing sales of this division has been a strategic objective of the management and they have executed on that objective through both organic growth and acquisition of existing strong brands. Accessory spending on high performance UTVs is quite high, averaging around $1,500 and often ranging thousands of dollars higher. In a recent presentation to the investor community Polaris reported strong increases in dollars spent on accessories per vehicle for both Rangers and RZRs.

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