GPS Industries has introduced their Visage Resort Edition fleet management system for golf car fleets. The Visage Resort Edition includes navigation tools, maps and two-way communication capabilities, and the recently-launched Visage Media Network. The Visage Media Network consists of 10-inch color touchscreens affixed to guest-assigned cars and can deliver a range of content such as resort news, internal promotions for resort restaurants, special events like concerts and off-site excursions and information on resort real estate for sale. Sponsored content provides an additional revenue opportunity for the resort or golf course, and access to an affluent audience for advertisers. The Visage Resort Edition was launched at the high end Casa de Campo Resort in the Dominican Republic. According to management Visage  is installed in 900-plus golf-car fleets, primarily in North America, Europe and the Middle East for 80% global market share, GPSI predicts 35% annual growth over 2014.  Learn more:  Worldgolf.com

Comment:  Golf courses are still experiencing a tough market and the net number of golf courses in the US are expected to decline slightly over the next few years. Products like Visage help course managers squeeze some more revenue out of their existing base of participating golfers. The fleet data can also help them manage their fleet more efficiently. The market for these type of products has grown significantly in the last few years.