Bad Boy Off Road Rebranded Textron Off Road

Vehicles like the gas powered Stampede 900 will now be sold under the Textron Off Road brand instead of Bad Boy Off Road.

Textron Specialized Vehicles recently announced the rebranding of their Bad Boy Off Road brand of vehicles to Textron Off Road. The rebranding is designed to take advantage of Textron’s association with strong engineering and manufacturing through their long established brands in aerospace, defense and automotive such as Bell Helicopter, Cessna, Beechcraft, Lycoming and Cushman.

The Textron Off Road brand of side-by-sides currently features the gas powered Stampede and Stampede XTR, the all-electric Recoil, Recoil iS and Recoil iS Crew and the hybrid Ambush iS.

“We are changing our brand from Bad Boy Off Road to Textron Off Road to better reflect the detailed design, precision engineering, manufacturing expertise and high performance for which Textron is known, across a number of major industries,” said John Collins, vice president, consumer for Textron Specialized Vehicles. “Our new name is more indicative of the level of performance, quality and innovation that we build into our side-by-sides, and demonstrates how serious Textron is about its future in the powersports market.”

The rebranding makes sense for Textron for a number of reasons. The Bad Boy name is fairly well known in the hunting segment of the utility vehicle market, but this is more of a niche market, and before being acquired in 2010 by Textron there were some quality issues associated with the brand. In 2016 Textron rebranded Bad Boy Buggies to Bad Boy Off Road so there has not been a lot of time to build brand value, and thus not as much to lose in rebranding at this time. While the Textron brand may not be as well known in the utility vehicle market, the company’s collection of more well known manufacturing brands generates higher brand awareness in general. In addition, utility vehicles from Cushman and E-Z-GO fall under the Textron umbrella and certainly are known in commercial UTV segments and, by association, Textron has some awareness there as well.

A bigger question than whether rebranding is good for business, is how the Textron Off Road product lines integrate with recently acquired Arctic Cat products. While their distribution networks are more likely complimentary than duplicative, the question is how their individual vehicles fit together. Textron Off Road’s electric UTVs are a nice compliment to Arctic Cat’s gas powered vehicles, but how does their Stampede line of UTVs fit with Arctic Cat’s Prowler, HDX and Wild Cat vehicles.

If you look at a comparison between the Stampede 900 EPS, Arctic Cat HDX 700 XT EPS and the Arctic Cat Prowler 1000 XT EPS, they have similar price points and features and specifications. One could imagine the Stampede line could be turned into more of a value-oriented brand with lower price points. Value UTVs have become a competitive segment of the market as better quality imported brands and lower priced offerings from established brands target value consumers. However, Stampede’s initial marketing campaigns have been aiming higher than value-oriented customers. Another option might be to target specific market sub-segments, perhaps, in conjunction with geographic targeting based on the Stampede’s distribution network. The greater the differentiation between the various Textron brands, the better chance Textron has of convincing dealers to carry several Textron UTV brands, and of leveraging the distribution channels of their different brands.

Vehicles under the Textron Off Road brand will be available in April, 2017.  Learn more:

Club Car Fit-to-Task UTVs Target Commercial Segments

The Club Car Carryall 500 Facilities-Engineering Vehicle

The Carryall 500 Facilities-Engineering Vehicle is one of the pre-configured Fit-to-Task vehicles being offered by Club Car.

Club Car Carryall 700 Food Service Vehicle

Club Car Carryall 700 Food Service Vehicle

Club Car Transporter Ambulance

Club Car Transporter Ambulance

Club Car recently launched their new Fit-to-Task series of vehicles for the commercial/work segment of the utility vehicle market. The series of vehicles offers customers application specific vehicles already equipped with accessories and options designed for a particular application.

The company displayed four of the vehicles in March at the NMFT Conference and Expo in Baltimore, MD including the:

  • Carryall 500 Facilities-Engineering Vehicle with dual locking tool boxes, a dual ladder rack with tie-downs and a 2″ receiver.
  • Carryall 700 Food Service Vehicle with a van box, 68-tray rack system, a 10-shelf rack system, glass racks and drip edges.
  • Carryall 700 Housekeeping Vehicle with an L-shaped van box with interior LED lights and locking doors, drawers, shelves for towels, linens, etc and room for a full-sized vacuum cleaner, mops, brooms and other supplies.
  • Transporter Ambulance with hand-carry stretcher and mounts, fold-down rail for patient area, storage boxes and seating for three.

Club Car will be rolling out additional Fit-to-Task vehicles including:

  • Facilities-Engineering Vehicles with Van Boxes
  • Security Vehicles
  • Bell Service Vehicles
  • Grounds Maintenance Vehicles (Including a big & tall model)
  • Refuse Removal Vehicles (Including a high-dump model)
  • Snow Removal Vehicles
  • Other Ambulance, Room Service and Housekeeping Vehicles
  • People Movers
  • Long-bed 4x4s and more

These vehicles continue Club Car’s focus on the commercial and work market segments. Over the last few years as the market for fleet golf cars has declined and stagnated, E-Z-GO and Club Car have had to look for new avenues of growth. Textron (E-Z-GO) has chosen to expand their portfolio of small vehicles to reach new markets as evidenced by their recent acquisition of Arctic Cat. Club Car has chosen to further penetrate commercial and work segments in which they already had a strong presence.

Over the past several years Club Car launched new base vehicles like the Carryall 500 and 700, a UTV support team program for rental customers, their Corporate Solution Program for fleet management and maintenance, and utility vehicle accessory packages. In their marketing material they are touting their diverse commercial vehicle offerings and expertise in fleet management of small, electric vehicles. As evidenced by some of the Fit-to-Task vehicles and their website, Club Car is focusing on specific market verticals such as education, government, rentals and resorts.

Demonstrating the global nature of the small, task-oriented vehicle market in terms of both product and marketing approaches, Tata Motors earlier this year announced a series of application specific variants of their ACE mini-truck.

Learn more:

Marc Cesare,

Another Polaris Recall: RZR, RZR Turbo & GENERAL Vehicles

The model year 2017 is the General 1000 EPS Hunter Edition in Polaris Pursuit Camo is one of the vehicles involved in the recall.

Polaris announced a recall of model year 2016 and 2017 RZR 900, 1000, Turbo and GENERAL 1000 utility vehicles. The recall involves approximately 13,500 vehicles. According to the notice, “The vehicle engine can misfire and the temperatures of the exhaust and nearby components can get too hot and cause the components to melt, and/or a contaminated brake master cylinder may cause unintended brake drag, posing burn and fire hazards.”

Relative to more recent Polaris recalls this one is not that large, but compared to more typical recalls in the industry that involve a few thousand vehicles, this is a large recall. The recall does include RZR 900, 1000 and RZR Turbo models that have previously been recalled. The GENERAL 1000 being involved in a recall is a new development.

Based on recent quarterly earnings calls with Wall Street analysts, the management has put a lot of money and manpower into fixing the underlying product development issues that lead to their recent massive RZR and Ranger recalls. The origin of the issues for this latest recall probably pre-date these efforts, but management is likely disappointed with this development as they have been trying to put these recalls behind them and repair damage to the Polaris brand. A recent report from BMO Capital Markets states that the recall is considered a ‘non-event’ by dealers who are having strong start to the year and think the recall will only have a ‘minimal impact’.

The following information is from the Consumer Product Safety Commission.

Recall Details

Units:  About 13,500 (The RZR Turbo and RZR 900 and 1000 have previously been recalled.)

Description:  This recall involves model year 2016 and 2017 RZR 900, 1000, Turbo and GENERAL 1000 recreational off-road vehicles (ROVs). “Polaris” is printed on the front grill and “RZR” or “GENERAL” is printed on the side of the rear cargo area. The ROVs were sold in various colors. Visit the CPSC website see a complete list of the models involve.

Incidents/Injuries:  Polaris has received 14 reports of vehicles catching fire related to the brake master cylinder and one report of fire and two reports of melting vehicle components related to an engine misfire. No injuries have been reported.

Remedy:  Consumers should immediately stop using the recalled ROVs and contact Polaris for a free repair. Polaris is contacting all known purchasers directly, and consumers can check their VIN on the Polaris website.

Sold At:  Polaris dealers nationwide from August 2015 through February 2017 for between $12,800 and $24,000.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Distributor(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured In:  Mexico and U.S.

Marc Cesare,

Cub Cadet Expands Challenger UTV Line

The new Cub Cadet Challenger 750 utility vehicle

The new Cub Cadet Challenger 750 utility vehicle

Cub Cadet Challenger 550

The new Cub Cadet Challenger 550 utility vehicle

Cub Cadet has launched the Challenger 550 and Challenger 750 utility vehicles as they continue to expand the Challenger product line, which already includes the 400, 400 LX, 500, 700 and 750 Crew. The new models continue Cub Cadet’s theme of providing a value oriented offering with a solid set of standard features.

The Challenger 550/750 comes standard with what is essentially a partially enclosed cab with high-sided sealed doors, standard roof and sealed ROPS. Optional upper doors and a rear window are available to create a completely weather-sealed cab. The interior cab design features interior and exterior door handles, a tilting steering wheel, open storage, closed glove box and premium sculpted seats.

The new models are designed for customization with a front accessory mounting panel above the windshield and a rear mounting rack. The cargo bed has integrated attachment points or “T” slots for purpose built accessories. The vertical slots accept standard ¾-inch plywood for partitions and slots on top of the side rails to accommodate standard 1 x 3-inch furring strips.

“Customization of utility vehicles is extremely important according to the customers we continually talk with,” said Tom Mielke, UV Product Marketing Manager, Cub Cadet. “We’ve designed the Challenger Series with exclusive features that give owners the power to customize their utility vehicle for the challenges they face – at the farm, ranch, off-road or in the woods. These new additions continue to raise the bar on standard features, designed around what people want to do with their UV while also improving style, comfort and convenience.”

A growing list of accessories will be available in 2017 to customize the vehicle including:

  • Upper Doors (Pair)
  • Scratch-Resistant Vented or Folding Polycarbonate Windshields
  • Rear Window
  • Spare Tire Mount
  • Dual 11.5-Inch LED Light Bar Kit
  • Four Cube LED Light Kit
  • Rock Sliders
  • Rear Bumper
  • Front and Rear Turf Tires
  • 72-Inch Snow Blade

Key specs and features for the the Challenger 550 and 750 are as follows:

  • 546cc, 27.5 hp EFI engine (550); 735cc, 35.8 hp EFI engine (750)
  • Top speed 45 mph
  • On-demand 2WD/4WD and automatic CVT
  • Selectable locking front/rear differential
  • 3-way adjustable shocks
  • 12″ of ground clearance
  • 26″ tires
  • 500 lb. capacity dump bed
  • 1,200 lb. towing capacity
  • 3,500 lb. winch
  • Sealed windshield
  • High-sided doors
  • Roof
  • LED headlights
  • Available colors:  Cub Yellow, Blue, Red, Black and Camo
  • MSRP:  Challenger 550 – $9,999; Challenger 750 – $10,999

A quick comparison between the Challenger 750 and 700 shows that the 750 has a more powerful engine, larger capacity cargo box by 150 lbs., improved doors and windshield, LED rather than halogen headlights, slightly more ground clearance and a better drivetrain. The differences between the Challenger 550 and 500 are similar.

The new UTVs are available at local Cub Cadet dealers. Learn more:  Cub Cadet

Marc Cesare,