Can-Am launched their entry into the trail riding segment with four 50″ wide Maverick Trail models for 2018. The new models are the Maverick Trail and Maverick Trail DPS, both of which have the option of a Rotax 800 or Rotax 1000 engine. They also added technical crawling-specific models, the 172hp Can-Am Maverick X3 X rc TURBO R and the 120hp Maverick X3 X rc TURBO.
New for the Defender line for 2018 are the mud ready Defender X mr HD10, the performance oriented Defender XT-P, and the Defender MAX LONE STAR HD10 targeting the rancher segment with a mixture of heavy-duty components and flair.
Can-Am’s 2018 model year is an extension of the company’s aggressive product development pace in the side-by-side market for the last several years. They have been updating their existing product lines while targeting market segments in which they have not had a presence. First was their introduction of the Defender line aimed more for work oriented applications, and particularly for farms and multi-acre home owners. Now they are attacking the trail segment that has largely been left to Polaris and Arctic Cat, now known as Textron Off Road. They are also continuing to differentiate within market segments with their existing product lines by adding application specific vehicles.
These are all trends that are occurring in the market in general as competition in the side-by-side market in both recreational and utility segments has revved up. For customers this has translated into better promotions and pricing, increasing vehicle functionality and performance and a better value proposition. In Can-Am’s case, their new product development strategy has led to increased revenue and market share from the success of their Defender line and annual improvements to the Maverick family.
In the last few years many manufacturers, both large and small, have revitalized product lines, added product lines and newly entered the market, particularly in the utility segment. The challenge is to remain committed to the market with the resources needed to regularly develop competitive vehicles and build out distribution channels. There is likely to be a shakeout in the market in the next few years as some companies will have difficulty remaining competitive product offerings in the face of aggressive product introductions by Can-Am and other manufacturers.
Marc Cesare, Smallvehicleresource.com
The following is the press release from Can-Am
Dallas, Texas, Sept. 20, 2017 – BRP (TSX: DOO) unveils four new 50”-wide Can-Am Maverick Trail side-by-side vehicles at its annual dealer meeting in Dallas, TX. People can now enjoy the Maverick experience while accessing many public trails and tucked-away destinations with ease. With their innovative design and extreme agility, Maverick Trail vehicles enhance the consumer experience and allow people to explore the wild with confidence.
The Maverick Trail vehicle is conceived to bring one of the best trail experiences to people with its bold Can-Am Maverick X3 heritage and its ingenious convenience features. Every feature is purpose-built to maximize consumer comfort, vehicle stability, and handling – a must for people who are looking for a full day of adventures.
“The Can-Am Maverick Trail lineup introduces our incredible X3 pedigree to trail exploration,” said Bernard Guy, Senior Vice President, Global Product Strategy at BRP. “People love riding trails because it’s an adventurous escape into nature to discover new destinations with friends, and these ingenious machines are built to maximize the user experience in every way.”
The fun doesn’t stop on the trail, though, as BRP also introduced two new technical crawling-specific models for 2018 – the 172hp Can-Am Maverick X3 X rc TURBO R and the 120hp Maverick X3 X rc TURBO. Rugged crawling is extremely popular (and growing), and BRP went to the rocks to gain real-world insight from owners before finalizing the design.
One critical takeaway for the best possible user experience was the need for a fully-lockable front differential. In response, the Can-Am team created a technology called SMART-Lok™*, which is an ingenious fully-lockable on-the-fly front differential with electronically-controlled automatic modes. That smart technology enhances the riding experience and amounts to traction in extreme conditions.
Maverick X3 X rc models are specifically designed for maximum maneuverability even at low speeds with a high ground clearance and large, specialized tires. They also come loaded with features for maximum protection including rock sliders, front and rear suspension protectors, and a front differential guard for enhanced defense against harsh terrain and rocks.
On the utility side of the lineup, BRP introduced three new specialty packages to its Can-Am Defender model family, each purpose-built for a specific, enhanced ride experience:
- The Defender X mr HD10 is a mud-ready vehicle that’s built to tackle grimy conditions with ease. It also has a SMART-Lok front differential, and along with other tough and clever elements, is built from the ground up so people can conquer harsh environments.
- The Defender XT-P brings performance to the workhorse-oriented Defender XT lineup, with upgraded shocks, multiple driving modes, and more. It’s an ideal balance between performance, comfort and convenience, and is packed with a sportier look.
- The Defender MAX LONE STAR HD10 complements the swagger and grit of the Texas rancher and outdoorsman. It’s the perfect tool for day-to-day ranching tasks while making sure people stand out from the crowd. It features painted deep metallic black coloration, Lone Star trim, and heavy-duty components such as a steel front bumper and full hard roof.
For additional information and technical specs on these new models, as well as two all-new youth ATV models, visit www.CanAmOffRoad.com.
* Smart-Lok™ was developed in conjunction with TEAM Industries, a market leader in the drive train industry.
BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of CA$4.2 billion from over 100 countries, the Company employs approximately 8,700 people worldwide.