GEM Recalls Certain 2016-17 Models

The 2016 GEM e2.

Polaris Industries recently announced a recall of certain model year 2016 and 2017 GEM electric vehicles because lug nuts on the front wheels can loosen and the front wheels potentially detach. The recall pertains to certain GEM E2, E4, E6 and ELXD models with steel wheels. As many as 1,254 vehicles may be affected. GEM will notify owners and is currently finalizing a remedy.

Given their recall troubles in the side-by-side market, this is unwelcome news for Polaris. While the number of vehicles affected pales in comparison to the massive RZR and Ranger recalls, it is a sizable chunk of their total annual sales of GEMs. Only a few thousand GEMs are sold annually. The 2016 model year GEMs represented a major relaunching of the line. Earlier this year there was another recall for these vehicles related to the drive mode switch.

Marc Cesare, Smallvehicleresource.com

The following information is from the National Highway Traffic Safety Administration (NHTSA)

April 26, 2017 NHTSA CAMPAIGN NUMBER: 17V279000

Front Steel Wheel Lug Nuts may Loosen
If a wheel separates from the vehicle, it can increase the risk of a crash.

NHTSA Campaign Number: 17V279000

Manufacturer Polaris Industries, Inc.

Components WHEELS

Potential Number of Units Affected 1,254

Summary

Polaris Industries, Inc. (Polaris) is recalling certain 2016-2017 GEM E2, E4, E6, and ELXD electric vehicles, equipped with steel wheels. The lug nuts on the front wheels may loosen, potentially resulting in a front wheel detaching from the vehicle.

Remedy

GEM will notify owners. The manufacturer has not yet finalized a remedy plan, nor provided a notification schedule. Owners may contact GEM Consumer Service Department at 1-855-743-3436. Polaris’ number for this recall is L-17-01.

Notes

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

8 Affected Products
Vehicles

MAKE MODEL YEAR

GEM E2 2016-2017
GEM E4 2016-2017
GEM E6 2016-2017
GEM ELXD 2016-2017

Another Large Ranger Recall From Polaris

2015 Polaris Ranger Crew 900 Sage Green

The 2015 Ranger Crew 900 Sage Green is part of another large Polaris recall.

Polaris 2015 Ranger XP 900 EPS Hunter Deluxe Edition

The Ranger XP 900 EPS Hunter Deluxe Edition is included as well.

Polaris 2015 Ranger 900 XP Solar Red

The wide-ranging recall includes all model year 2015 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 like the Ranger 900 XP Solar Red.

Despite extensive efforts to address recall problems, Polaris announced another large recall of Ranger vehicles. Approximately 51,000 model year 2015 Ranger XP 900 and Ranger Crew utility vehicles are being recalled because “…the heat shield can fall off the vehicle, posing fire and burn hazards…”. The recall also includes about 1,500 2017 Sportsman ATVs that have been sold. Vehicle owners should stop using the vehicles and contact their local dealer for a free repair. (Full recall details follow at the end of the post.)

One question with all these recall is what impact are they having on the company’s sales. Management has reported losing market share in recent quarterly earnings calls, and a chunk of that is likely to Can-Am, which has had successful introductions of their Maverick X3 models in the sport segment and their Defender models targeting the more utility/work oriented segment. The recalls have been so large and persistent and stretching over such a long period of time that one would have to assume some damage to the Polaris brand, even though Polaris management appears to be reacting relatively quickly to the overall recall issue. Management reports making high level personnel hires, bringing in other personnel with specific engineering expertise, developing new processes and spending significant financial resources to address the issue. This latest recall came as a result of their new process to more quickly track post-sales issues.

Besides affecting the brand and sales directly, these recalls may indicate a more deep-seated problem with the company’s product development process. Some of these recalls are the result of underlying engineering and design issues. How did these issues survive their product development process? Addressing this issue is arguably the most critical.

One of Polaris’ advantages on their way to a dominant position in the off-road vehicle market has been their ability to quickly and regularly produce new vehicle models. What CEO Scott Wine likes to refer to as their “armada” of vehicles provides Polaris with an extensive lineup of vehicles to cover a wide range of market sub-segments, end-use applications and price points. This has enabled Polaris to better meet specific customer needs with more tailored vehicles than their competitors.

The ability to innovate and quickly bring new vehicles to market is even more important now as competition in the side-by-side market has elevated in the past 2-3 years. A host of OEMs are now producing more vehicles, more quickly and attacking a wider range of market sub-segments. This translates into greater head-to-head feature and pricing competition between individual vehicle models. If a weakness is revealed in a product lineup then it needs to be quickly remedied with a new model or variation of an existing model or that OEM risks losing sales on an ongoing basis. Therefore, the vehicle product development process is critical to success and Polaris will need to fix any underlying problems in their process.

Marc Cesare, Smallvehicleresource.com

The following recall details are from the Consumer Product Safety Commission.

Recall Details

Units:  About 51,000

Description: This recall involves all model year 2015 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 recreational off-highway vehicles (ROVs). The recalled ROVs were sold in a variety of colors and have either three or six seats and a rear box. “Ranger” is printed on the rear box, and “900” is printed on the hood of the ROVs. All 2015 Ranger 900 models and vehicle identification numbers (VINs) are included in this recall. The VIN is printed on the frame on the driver’s side towards the rear of the vehicle. To check for recalled vehicles by VIN, visit www.polaris.com.

Model Year Model Number Model
2015 R15RTA87AA RANGER 900 XP SAGE GREEN
2015 R15RTA87AR RANGER 900 XP SOLAR RED
2015 R15RTA87AC RANGER XP 900 POLARIS PURSUIT CAMO
2015 R15RTE87AA RANGER XP 900 EPS SAGE GREEN
2015 R15RTE87AR RANGER XP 900 EPS SOLAR RED
2015 R15RUA87AA RANGER CREW 900 SAGE GREEN
2015 R15RUA87AR RANGER CREW 900 SOLAR RED
2015 R15RUY87AA RANGER CREW 900-6 SAGE GREEN
2015 R15RTE87AK RANGER XP 900 EPS BLACK PEARL
2015

2015

R15RTE87AM RANGER XP 900 EPS SUPER STEEL GRAY
2015 R15RTE87AS RANGER XP 900 EPS SUNSET RED
2015 R15RTE87AW RANGER XP 900 EPS WHITE LIGHTNING
2015 R15RTE87AX RANGER XP 900 EPS SANDSTONE METALLIC
2015 R15RTE87AZ RANGER XP 900 EPS SUNSET RED SILVER
2015 R15RTE87AB RANGER XP 900 EPS HUNTER EDITION
2015 R15RUE87AC RANGER CREW 900 EPS POLARIS PURSUIT CAMO
2015 R15RUE87AM RANGER CREW 900 EPS SUPER STEEL GRAY
2015 R15RUE87AS RANGER CREW 900 EPS SUNSET RED
2015 R15RUE87AW RANGER CREW 900 EPS WHITE LIGHTNING
2015 R15RUZ87AC RANGER CREW 900-6 EPS POLARIS PURSUIT CAMO
2015 R15RUZ87AS RANGER CREW 900-6 EPS SUNSET RED
2015 R15RUZ87AW RANGER CREW 900-6 EPS WHITE LIGHTNING
2015 R15RTE87AV RANGER XP 900 EPS VOGUE SILVER DELUXE
2015 R15RTE87A5 RANGER XP 900 EPS HUNTER DELUXE EDITION
2015 R15RTE87A2 RANGER XP 900 EPS NORTHSTAR DELUXE EDITION

Incidents/Injuries:  Polaris has received 13 incident reports involving the recalled ROVs, including five reports of fires. No injuries have been reported.

Remedy:  Consumer should immediately stop using the recalled ROVs and contact Polaris to schedule a free repair. Polaris is contacting all known purchasers directly.

Sold At:  Polaris dealers nationwide from April 2014 through March 2017 for between $13,400 and $21,300.

Manufacturer(s):  Polaris Industries Inc., of Medina, Minn.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured In:  U.S. and Mexico

Learn more:  CPSC.gov

John Deere Recalls Gator XUV590i Models

John deere XUV590i

The John Deere Gator XUV590i S4 is being recalled because of an issue with the throttle cable.

The four-passenger Gator XUV590i S4 is being recalled as well.

John Deere has announced a recall of approximately 8,500 Gator XUV590i and XUV590i S4 models sold between January 2016 and March 2017. The recall is being initiated because “…the dust boot on the throttle cable can come loose, resulting in the vehicle not slowing down or stopping, posing a crash hazard.” To date there have been no reports of injuries related to the issue.

This is a fairly large recall compared to many of the UTV recalls, which typically number a few thousand or less. It also represents a significant amount of the UTVs that John Deere sells annually as the XUV or crossover Gators have been an important part of their product line in recent years. According to the recall information, there were only two reports, so John Deere appears to have tracked this issue down and initiated a recall fairly quickly. The following is information from the Consumer Product Safety Commission.

Recall Details

Hazard: The dust boot on the throttle cable can come loose, resulting in the vehicle not slowing down or stopping, posing a crash hazard.

Units:  About 8,500
                                                                                                                        Description: This recall involves John Deere Gator™ Utility Vehicles with model number XUV590i or XUV590i S4 printed on the hood and the “John Deere” and “Gator” brand names printed on the cargo box. The serial number, located on the frame on the rear of the machine above the hitch, begins with 1M0590 and fall within the ranges on the chart below. The recalled utility vehicles come in several colors and have four-wheel suspension with side-by-side seating for two or four people depending on model.
                                                                                                                                           Model                                      Serial Number Range
XUV590i                                   1M0590T+++M010001 – 20742
XUV590i S4                              1M0590F+++M010001 – 20277
                                                                                                                    Incidents/Injuries:  John Deere has received two reports of the dust boot on the throttle cable coming loose. No reports of injuries.

Remedy:  Consumers should immediately stop using the recalled utility vehicles and contact a John Deere dealer for a free repair. John Deere is contacting all registered owners of the recalled vehicles directly.

Sold At:  John Deere dealers nationwide from January 2016 through March 2017 for between $10,000 and $12,900.
                                                                                                                        Manufacturer(s):  Deere & Company of Moline, Ill.
                                                                                                                          Manufactured In:  United States
Marc Cesare, Smallvehicleresource.com

Another Polaris Recall: RZR, RZR Turbo & GENERAL Vehicles

The model year 2017 is the General 1000 EPS Hunter Edition in Polaris Pursuit Camo is one of the vehicles involved in the recall.

Polaris announced a recall of model year 2016 and 2017 RZR 900, 1000, Turbo and GENERAL 1000 utility vehicles. The recall involves approximately 13,500 vehicles. According to the notice, “The vehicle engine can misfire and the temperatures of the exhaust and nearby components can get too hot and cause the components to melt, and/or a contaminated brake master cylinder may cause unintended brake drag, posing burn and fire hazards.”

Relative to more recent Polaris recalls this one is not that large, but compared to more typical recalls in the industry that involve a few thousand vehicles, this is a large recall. The recall does include RZR 900, 1000 and RZR Turbo models that have previously been recalled. The GENERAL 1000 being involved in a recall is a new development.

Based on recent quarterly earnings calls with Wall Street analysts, the management has put a lot of money and manpower into fixing the underlying product development issues that lead to their recent massive RZR and Ranger recalls. The origin of the issues for this latest recall probably pre-date these efforts, but management is likely disappointed with this development as they have been trying to put these recalls behind them and repair damage to the Polaris brand. A recent report from BMO Capital Markets states that the recall is considered a ‘non-event’ by dealers who are having strong start to the year and think the recall will only have a ‘minimal impact’.

The following information is from the Consumer Product Safety Commission.

Recall Details

Units:  About 13,500 (The RZR Turbo and RZR 900 and 1000 have previously been recalled.)

Description:  This recall involves model year 2016 and 2017 RZR 900, 1000, Turbo and GENERAL 1000 recreational off-road vehicles (ROVs). “Polaris” is printed on the front grill and “RZR” or “GENERAL” is printed on the side of the rear cargo area. The ROVs were sold in various colors. Visit the CPSC website see a complete list of the models involve.

Incidents/Injuries:  Polaris has received 14 reports of vehicles catching fire related to the brake master cylinder and one report of fire and two reports of melting vehicle components related to an engine misfire. No injuries have been reported.

Remedy:  Consumers should immediately stop using the recalled ROVs and contact Polaris for a free repair. Polaris is contacting all known purchasers directly, and consumers can check their VIN on the Polaris website.

Sold At:  Polaris dealers nationwide from August 2015 through February 2017 for between $12,800 and $24,000.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Distributor(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured In:  Mexico and U.S.

Marc Cesare, Smallvehicleresource.com

Self-Driving Vehicles = Growth For STOVs?

Google Prototype self-driving low-speed vehicle.

My colleague recently penned an article exploring the nexus of self-driving cars and golf car-type vehicles. Some of the key takeaways:

  • Hardware costs are dropping precipitously and may soon be within striking distance of being affordable for golf car type vehicles.
  • Golf car manufacturers are already exploring the technology and in some cases conducting testing.
  • Other companies are using GEM vehicles as self-driving test vehicles.
  • Gated communities with low speed vehicles provide a lower complexity environment that is more conducive to self-driving solutions.
  • Self-driving technology could expand potential growth avenues in non-golf car markets, an area of focus for golf car manufacturers

The article points to gated communities and urban fleets as potential market segments for deployment of self-driving technology. There are also other potential market impacts not addressed in the article that this technology can have.

For one, self-driving technology could provide an impetus for LSVs sales in the personal transportation sector. Purpose made LSVs have not quite reached their potential in this segment due to the relative cost of LSVs compared to the available market alternatives such as used golf cars, golf cars modified to be LSV compliant, customized golf cars and new golf cars. Put simply, not enough customers have found the additional price of LSVs to be worth the additional benefits. LSVs for personal transportation have done best where local regulations have favored them such as where golf cars or modified golf cars are not allowed on public roads but LSVs are, or where night time driving or other driving restrictions require LSV compliant technology.

Self-driving technology could be a differentiator for personal transportation LSVs. Since they are higher priced, LSVs are likely to feature self-driving technology before traditional golf cars. While it is possible existing golf cars could be retrofitted with self-driving technology, it may prove cost prohibitive and, more importantly, likely to encounter regulatory issues. It’s one thing to slap on some lights and an auto-style windshield, it’s quite another to install the software and hardware components necessary to create a self-driving vehicle, not to mention supporting the system with updates moving forward.

Regulatory issues brings to mind another consideration in regard to self-driving technology, medium speed vehicles (MSVs). While a few states in the US allow medium speed vehicles, at the Federal level NHTSA has never created a MSV classification and, in fact, has strongly opposed the idea on safety grounds. A MSV would require prohibitively expensive safety features akin to a highway capable vehicle.

Can self-driving change this dynamic? It is a possibility worth considering. In January, 2017 NHTSA completed their investigation (PDF file) of Tesla’s Autopilot and Automatic Emergency Braking (AEB) system, which was initiated following a fatal crash of a Tesla with a tractor trailer in Florida. Their conclusion was that, “A safety-related defect trend has not been identified at this time and further examination of this issue does not appear to be warranted.” However, for the purposes of this discussion, the most important finding of the report was related to Tesla vehicles before and after they had Tesla’s Autopilot Technology Package (ATP) installed at purchase or through updates. “The data show that the Tesla vehicles crash rate dropped by almost 40 percent after Autosteer installation.”

This is an astonishing drop, and even more so considering it does not take into account whether Autopilot was in use. Therefore, this improvement is likely a conservative finding. The question is straightforward. Can MSVs use self-driving technology to make them safe enough to pass NHTSA’s regulatory rigor? Why rely on a package of older and likely more expensive safety technology to improve MSV safety when a potentially cheaper and possibly more effective solution is on the horizon. It may soon be time to revisit the possibility of creating an MSV classification, which could open up a range of potential growth markets.

Marc Cesare, Smallvehicleresource.com

BRP Recalls Can-Am Defender UTVs

Marc Cesare, Smallvehicleresource.com

2016 Can-Am Defender

The 2016 Can-Am Defender is part of the recall.

BRP has issued a recall for about 780 model year 2016 Can-Am Defender utility vehicles because the vehicles can unexpectedly roll away when in the “park” position. The recall includes Defender, Defender DPS and Defender XT models. Consumers should immediately stop using the recalled vehicles and contact a BRP dealer to schedule a free repair.

This recall is on the small size compared to what is typical in the industry. Luckily, no injuries have been reported.

The following information is from the Consumer Product Safety Commission.

Recall Details

Units:  About 780

Description:

This recall involves model year 2016 Can-Am Defender, Defender DPS, and Defender XT model side-by-side off-road vehicles. The vehicles were sold in various colors and have four tires, two seats and a cargo box on the back. “Can-am” is printed on the side of the cargo box and the model name is printed on the side of the front of the vehicle beside the headlight. The model name and vehicle identification number (VIN) are printed on a label under the glove box. Contact BRP or a BRP dealer to verify VINs included in the recall.

Incidents/Injuries:  The firm has received six reports of the vehicles moving when in the “park” or “P” position. No injuries have been reported.

Remedy:  Consumers should immediately stop using the recalled vehicles and contact a BRP dealer to schedule a free repair. BRP is contacting all known purchasers directly.

Sold At:  Can-Am dealers nationwide from October 2015 through December 2016 for between $10,000 and $15,700.

Importer(s):  BRP U.S. Inc., of Sturtevant, Wis.

Manufactured In:  Mexico

Consumer Contact:  BRP toll-free at 888-272-9222 from 8 a.m. to 8 p.m. ET any day or online at www.can-am.brp.com and click on the Off-Road website and then the “Owners” tab at the top of the page and then “Safety” and then “View Notices” for more information.

Polaris GEM Issues Recall

Marc Cesare, Smallvehicleresource.com

Polaris GEM e2

The 2016 GEM e2 is part of the recall.

GEM, owned by Polaris, has issued a recall for 2016-2017 e2, e4, e6, and eL XD models because the drive mode switch can send an incorrect signal, causing the vehicle to go in the opposite direction than intended. This is a fairly large recall for GEM in relation to their annual sales. It seems few Polaris brands can escape recall issues of late.

The following information is from NHTSA.

Campaign Number: 16V884000

Manufacturer Polaris Industries, Inc.

Components ELECTRICAL SYSTEM

Potential Number of Units Affected 1,644

Summary

Polaris Industries, Inc. (Polaris) is recalling certain 2016-2017 GEM e2, e4, e6, and eL XD electric vehicles manufactured May 29, 2015, to November 18, 2016. The drive mode switch can send an incorrect signal, causing the vehicle to go in the opposite direction than intended.

Remedy

Polaris will notify owners, and dealers will replace the drive switch, free of charge. The recall is expected to begin in December 2016. Owners may contact GEM Consumer Service Department at 1-855-743-3436. Polaris’ number for this recall is L-16-01.

Notes

Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

NHTSA: New Sound Requirement For LSVs

Marc Cesare, Smallvehicleresource.com

The all new 2016 GEM e2.

New NHTSA regulations will require LSVs like the GEM e2 to emit sounds at low speeds to alert pedestrians.

New National Highway Traffic Safety Administration (NHTSA) regulations will add a sound requirement to hybrids and electric light-duty vehicles to make them easier to perceive. The requirement mandates that hybrids and electric cars with a gross vehicle weight rating of 10,000 pounds or less must emit an audible sound when traveling at speeds of of approximately 19 miles per hour or less and when moving forward or in reverse. The regulation will apply to low speed vehicles. According to NHTSA,

“The new federal safety standard will help pedestrians who are blind, have low vision, and other pedestrians detect the presence, direction and location of these vehicles when they are traveling at low speeds, which will help prevent about 2,400 pedestrian injuries each year once all hybrids in the fleet are properly equipped….Manufacturers have until Sept. 1, 2019, to equip all new hybrid and electric vehicles with sounds that meet the new federal safety standard. Half of new hybrid and electric vehicles must be in compliance one year before the final deadline.”

At first glance the regulation does not cover golf cars, even tough in many areas they are allowed to operate on local streets. From NHTSA’s point of view a golf car is not a street legal vehicle, and therefore not regulated as a motor vehicle. LSVs, on the other hand, are street legal and regulated. A gray area may be modified golf cars which may meet LSV requirements but are not purposely manufactured as LSVs. I spoke with Thomas Healy in NHTSA’s legal office and a key determining factor is the speed of the vehicle. If a vehicle’s top speed is not more than 20 mph then it is not considered a motor vehicle. However, a golf car modified to meet Federal LSV requirements and modified to have a top speed over 20 mph may technically fall under this new regulation.

I also spoke with a dealer that sells LSVs to both colleges and consumers. The colleges like the idea of these vehicles having sound as a safety feature, since they are often navigating a campus environment crowded with pedestrians. A key reason colleges purchase LSVs rather than golf cars are the vehicle’s safety features. On the other hand, according to the dealer, consumers do not like the idea of constantly hearing a noise, especially at night. In fact, one of the reasons they like electric powered LSVs is their quiet operation. The irony is the regulation could incentivize LSV owners to drive faster, maintaining a speed over 19 mph as much as possible to avoid emitting the sound.

I also spoke with a public safety officer at The Villages in Florida. They have thousands of golf cars and LSVs and many miles of multi-modal paths. He stated that the lack of noise from electric powered vehicles did not stand out as a significant safety issue. In part, he suggested that the level of awareness among residence is a mitigating factor. With the large number of golf cars and LSVs operating in the community, as well as the multi-modal paths, residents have a heightened awareness of their surroundings and the dangers while traveling on foot. He also suggested that a safety sound emanating from so many vehicles could prove to be very annoying.

Learn more:  NHTSA.org (Press Release)

Learn more:  NHTSA Quiet Car Rule (PDF)

Polaris Issues Another Large UTV Recall

2014 Ranger XP 900 EPS White Lightning

The Ranger XP 900 EPS White Lightning is a part of another large Polaris recall that include three-passenger and crew versions of the 2014 Ranger 900 models.

2014 Ranger XP 900 Polaris Pursuit Camo

2014 Ranger XP 900 Polaris Pursuit Camo

2014 Ranger Crew 900 Solar Red

2014 Ranger Crew 900 Solar Red

On the heels of a string of large recalls of UTVs, Polaris Industries has issued a recall of approximately 42,500 model year 2014 Ranger 900 vehicles. The heat shield on the vehicle can fall off and create fire and burn hazards to riders. The recall includes Ranger XP 900, Ranger XP 900 EPS and Ranger Crew 900 vehicles, which come in various colors. The following information is from the Consumer Products Safety Commission.

Recall Details

Units:  About 42,500

Description:  This recall involves all model year 2014 Polaris Ranger XP 900, XP 900 EPS, and CREW 900 recreational off-highway vehicles (ROVs). The recalled ROVs were sold in a variety of colors and have either three or six seats and a rear box. “Ranger” is printed on the rear box, and “900” is printed on the hood of the ROVs. All 2014 Ranger 900 models and Vehicle Identification Numbers (VINs) are included in this recall. To check for recalled vehicles by VIN, visit www.polaris.com.

Incidents/Injuries:  Polaris has received 36 reports of the recalled ROVs overheating and catching on fire, including reports of three minor burns and one sprained wrist.

Remedy:  Consumers should immediately stop using the recalled ROVs and contact Polaris to schedule a free repair. Polaris is contacting all known purchasers directly.

Sold at:  Polaris dealers nationwide from April 2013 through June 2014 for between $13,200 and $16,200.

Importer(s):  Polaris Industries Inc., of Medina, Minn.

Distributor(s):  Polaris Industries Inc., of Medina, Minn.

Manufactured in:  U.S. and Mexico

Learn more:  CPSC.gov

Comment:  Polaris just lowered their financial guidance for the rest of the fiscal year because of existing recall issues and I’m sure this won’t help the situation. I think the larger issue with these recent recalls is that they potentially point to an underlying design flaw in the vehicles. In turn, this may reveal an underlying problem in their product development process that allowed the design issue to make it into production.

In the long term the sheer number of vehicles and recalls could have a negative impact on the brand. In the short and medium term, depending on how long it takes to clean up the problem in the product development process, there may be an impact on the rate of new vehicle introductions by Polaris. This has been a competitive advantage for Polaris as they produce a large range of vehicles in terms of price points and feature sets. Management frequently refers to their “armada” of models. This is important in the UTV market where an extensive and differentiated product line can target a diverse range of end use applications at a range of price points.