Survey Shows Dealers Optimistic About Side-by-Side Market

Source: Powersportsbusiness/RBC Capital Markets Q3 Dealer Survey

The third quarter dealer survey produced by Powersports Business, in partnership with RBC Capital Markets, shows that while overall dealers are mixed about their current situation, they are optimistic about the next twelve months for the UTV market. The survey of powersports dealers indicated that dealers were most optimistic about their side-by-side lines of business compared to others such as motorcycles, ATVs, snowmobiles, etc with 48% expecting growth of 10% or better, 24% expecting flat growth and 3% expecting a decline. Some rough calculations of the figures indicate that overall dealers expect growth in the range of 10% for the next 12 months.

The survey results also offered some brand specific information:

  • Dealers expect Polaris lines to continue to lead the market with the Ranger product line having a slight edge in growth for the next twelve months.
  • For BRP, Can Am side-by-side sales in the third quarter were reported as good and the Maverick is expected to do well moving forward.
  • New vehicle entrants, Honda Pioneer and Yamaha Viking, have been doing well and are expected to continue with dealers giving the Pioneer an edge in quality.
  • On a more downbeat note, expectations for the Yamaha Rhino and Arctic Cat Prowler are trending downwards.

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