From Mahindra USA:
Mahindra USA announced Monday it is teaming up with Intimidator Inc. to manufacturer an all-new line of utility vehicles, the Mahindra mPACT™ XTV. The mPACT™ XTV rollout will begin with six models available through Mahindra’s dealer network beginning in early 2015. Mahindra dealers were given a sneak preview of the new utility vehicles at Mahindra’s Regional Dealer Meetings in October.
“Our partnership with Intimidator brings together two companies with shared vision, an innovative approach to product design and a passionate commitment to quality. Mahindra is dedicated to investing in the future through new product development to provide our dealers and customers with products that continue our tradition of delivering the unmatched value they have come to expect from Mahindra,” said Mani Iyer, President, Mahindra USA.
The Mahindra mPACT™ XTV are all designed to provide superior performance and deliver impressive work and transport capabilities. This XTV lineup offers category-leading cargo box and towing capacity. Each model offers spacious, comfortable seating for driver and passengers and is loaded with standard features such as true 4WD, 12-inch ground clearance, power cargo box lift, front and rear receiver hitches – all backed by an industry-leading three-year powertrain and one- year bumper-to-bumper warranty.
The gas and diesel versions will be available in three styles in early 2015:
• Standard: three-passenger with cargo
• Crew: six-passenger with cargo
• Longbed: three-passenger with extra cargo that folds to a flatbed
“We are looking forward to a long-term and productive relationship with Mahindra to bring the mPACT™ XTV’s, that are built with pride from the ground up in Batesville, AR, to its strong and growing North American dealer distribution network. We will boost UTV production significantly in the coming years as we expand the rollout to all markets to meet demand,” said Robert Foster, Owner, Intimidator, Inc.
Intimidator has immediate plans to add 7,600 sq. ft. to its 122,000 sq. ft. headquarters in Batesville, AR, and is working closely with the Independence County Economic Development Board on plans for a major facility expansion in the area’s new industrial park within three years. In addition, the expected demand for the Mahindra mPACT™ XTV’s will add 150 new jobs at the Intimidator manufacturing facility, which currently employs more than 50 people, as production is ramped up to meet this demand.
“The Mahindra mPACT™ XTV stole the show at our North American Regional Dealer meetings in October as our dealers responded with overwhelming support for this new product line. Pre-orders at the Regional Dealer Meetings exceeded our expectations and we are looking forward to getting these top-of-the-line utility vehicles in the hands of our customers in 2015,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “The utility vehicle segment is a natural extension to our growing line of tractors and will add fuel to Mahindra’s rapid growth in North America.”
The new Mahindra XTV’s will begin to roll out in early 2015 to select markets and expand through the United States and Canada through the remainder of the year. For more details and weekly updates on the Mahindra mPACT™ XTV series, visit mahindraxtv.com.
Intimidator, Inc. is owned by Robert and Becky Foster, former co-owners of Bad Boy Mowers. Intimidator offers world-class American-made, side-by-side 4×4 Utility Vehicles with unparalleled strength, power and performance at an affordable price. The company’s expanding line of products includes the Intimidator Classic, Intimidator Crew Cab, and Intimidator Truck series utility vehicles built to suit a variety of needs—from hauling feed to hunting and more. Three engines choices are currently offered: 1,000cc Diesel, 750cc Gasoline, and a 48volt Electric.
Headquartered in Batesville, Arkansas, the family owned company has more than 50 employees. Intimidator products are sold through a growing network of more than 65 dealers in the United States. Intimidator and its sister companies, Bad Dawg Accessories and Ground Hog Maxx, provide the best aftermarket selection of accessory items the side-by-side market has to offer. Bad Dawg products are distributed through Bass Pro Shops, Cabela’s, and Tractor Supply stores nationwide. For UTV accessory information, visit Bad Dawg Accessories.com or call (877) 522-3364. For more information on Intimidator, visit IntimidatorUTV.com or call (877) 522-3364.
Comment: The Mahindra and Intimidator partnership is another sign of the robustness and competitiveness of the UTV market. While some companies have exited the market, new companies continue to enter the market. Farm equipment and other manufacturers such as Mahindra are partnering with UTV manufacturers to enter the market. These partnerships allow them to participate in a growing and complementary market without devoting as many resources as they would if they developed the vehicles themselves. In addition, they gain access to the expertise of manufacturers that focus on UTVs as compared to farm equipment in Mahindra’s case.