Similar to Yamaha, Club Car did not introduce any new vehicles at the PGA Show but was touting their fleet management solution, the Visage Mobile Golf Information System. Club Car representatives claim they currently control 90% market share for these type of systems. At this point, Club Car’s Visage with a golfer facing video component is more advanced than Yamaha’s Yamatrack. The on vehicle screen allows the Visage to be used to provide a host of services to golfers and revenue opportunities to fleet managers.
Golfers can get precise yardages, hole flyovers, easy access to food and beverage options and email their scorecard to themselves. For fleet managers, merchandise and other marketing offers can be made to golfers during their many hours on the course. In addition, there are all the fleet management tools such as keeping track of vehicles, their operating performance, maintenance schedules and using geo-fencing to protect areas of the golf course. The enhanced golfer experience can also allow managers to charge higher golf car rental fees.
According to Club Car representatives, the Visage system is most in demand at resorts but they are also making inroads into private courses, where members are looking to improve their golfing experience. The system is currently being used on approximately 50,000 vehicles. Learn more: Visagegolf.com