Taylor-Dunn announced the launch of the new G-100 gas-powered off-road utility vehicle co-produced with Polaris. Polaris acquired Taylor-Dunn last year. The G-100 is powered by a Polaris Pro-Star 32 hp engine with electronic fuel injection. The G-100 also features a MacPherson Strut front suspension, dual a-arm independent rear suspension, 9″/10″ of front/rear suspension travel, roof, windshield and four-wheel hydraulic brakes. The G-100 has a 1,000 lb. payload and a 1,500 lb. towing capacity.
The G-100 is basically the Ranger 500 with a 2WD rather than 2WD/4WD drive system, as well as different colored bodywork, slightly different front and a roof and windshield as standard equipment. The following are the specs that the G-100 and the Ranger 500 have in common.
- 32 hp Pro-Star engine
- 1,000 lb payload capacity
- 1,500 lb towing capacity
- 500 lb cargo box capacity
- Same suspension and front/rear suspension travel
- Hydraulic disc brakes
- Same dimensions
- Same digital instrumentation
- Lock & Ride accessory compatible
The Ranger 500 has 25″ tires compared to 24″ for the G-100 and comes with LED headlights. Learn more: Taylor-Dunn
This addition to the Taylor-Dunn line makes a lot of sense in terms of using the same distribution channel to meet customer needs. Many of the customers that would buy the typical Taylor-Dunn vehicles have a diverse fleet of utility vehicles including those with off-road capabilities. For example, a company campus may have a need for burden carriers inside factories, and utility vehicles for outside landscaping, or a sports stadium could have similar needs. I do know a Polaris GEM dealer that once told me he wish he could sell Rangers as he had demand from his customers for off-road UTVs, but he wasn’t a Ranger dealer so he couldn’t sell them.
This does raise the question of how far Polaris can pursue this strategy with Taylor-Dunn. The G-100/Ranger 500 is essentially the bottom of the product line. Will they be rebranding the more capable Ranger models. There is the possibility of creating conflict with some existing Ranger dealers. On the other hand, there is probably not too much customer overlap between Taylor-Dunn and Ranger customers at this point, and many Ranger dealers are more consumer oriented.
If Taylor-Dunn dealers are successful selling the new G-100 UTV it will validate to a certain extent the Polaris approach of developing a portfolio of small, task-oriented vehicles. Particularly for commercial customers like corporations, parks, universities and the like, the ability to satisfy a wide range of their fleet needs through one dealer should be an advantage in the market. The dealer’s selling efficiency should improve with more opportunities for one-stop selling. Textron is the other vehicle manufacturer that is taking this portfolio approach.
Marc Cesare, Smallvehicleresource.com