2019 Small, Task- Oriented Vehicles Study

At the Dawn of the Age of Lithium–Trends from 2013, the Outlook to 2023–and What Lies Beyond

Lithium battery power is the foundation that underpins the entire vision of efficient, pollution-free personal and urban mobility. Along with increasingly more efficient and less costly permanent magnet motors, the potential for transforming the mobility market is as great as what occurred at the turn of the 20th century with the introduction of the internal combustion engine.

Midstream Transition from Traditional Markets to a Broader Base in Urban & Personal Mobility

Those participating in the formative stages of this transportation revolution will include the leading edge efforts of established industry participants, as well as start-ups that have developed advanced engineering technology. The format for this rapidly evolving industrial and market can be seen in what is presently transpiring in the development of solid state lithium batteries.

Small Vehicle Resource, LLC, in its’ ninth biennial report on the small, task-oriented industry, provides a well-documented strategic picture of what is now happening with small vehicles in the forefront of urban and personal mobility, as well as a strategic vision of benchmark developments over the next five to seven years.

The report includes the latest detailed trend and outlook data that has defined earlier reports–that is, the markets for fleet golf cars, personal transportation vehicles, light duty utility vehicles, and the off-road market. Covering trends since 2013 and forecasts to 2023, the report contains a full update of trend and forecast data in over 50 individual tables and charts, which accompany an in-depth analyses of products and market segments.

Study Provides Analysis of Trends and Outlook for the Current Stage of Market/Product Development

The small, task-oriented vehicle industry in its current stage is in a midstream transition. The transitions are characterized, and fully analyzed in the SVR report, as:

  • A clear shift from dependence on a slowly declining golf market to the consumer market for personal transportation vehicles, laying the basis for future market and product development;
  • Maturing of the off-road market (utility and recreational UTVs), lending impetus to the adoption of electric power and performance upgrades to replace conventional vehicles, particularly in the commercial segment;
  • Transitioning from lead acid to lithium batteries, raising performance and transforming vehicle longevity and recycling value.

New and Revised Study Data for Golf Car-type Vehicles (fleet, PTVs, light utility)

This report, the latest in the series, dating to 2000, develops the past five year market trends from 2013 to 2017, with estimates for 2018 and projections to 2023. The key segments are golf fleet, personal transportation vehicles (PTVs), light-duty utility vehicles, and off-road work and recreation vehicles.

This report updates all previous data based on the U.S. Department of Commerce Annual Survey of Manufacturers and grass-roots dealer surveys by SVR. The latter survey provides a new breakout of market data for PTVs and light-duty utility vehicles. (These are the two broad segments which make up the non-golf market, whose major participants are Club Car, E-Z-GO, and Yamaha Golf.)

Overall, the market, with the exception of the golf fleet segment, should see steady growth and provide the opportunity for a major repositioning during the next five years. The repositioning will, through on-going productTrends in fleet and non-fleet golf car type vehicles. development, an evolution in urban and suburban transportation systems, and a new strategic focus, set the stage for a significantly broader market in the post 2023 period.

SVR sees the following key developments in golf car-type vehicles, which are currently underway and are projected to continue into the forecast period:

  • The PTV market continues to separate itself from the golf fleet vehicles, both in terms of product development and internal company marketing and sales organization.
  • Light-duty utility vehicles (LUDs), oriented primarily to the commercial channel, will also advance in the market, continuing the upswing experienced in the trend period.

Study Updates Strategic Analysis of the Off-road (ORV) Market, Including Market Shares

As the ORV market matures, growth rates decline, and company performance becomes more and more dependent on achieving market share and realizing operational cost savings. Despite lower expected growth, this industry segment continues to attract new companies, adding to the competitive intensity of the market.Trends in off-road recreation and utility vehicles

While Polaris Industries is still the dominant major player, other companies such as CanAm and Textron Specialized Vehicles with its Hauler and Arctic Cat lines are gaining ground. (Note: Arctic Cat along with Bad Boy Buggies have been rebranded under the name Textron Off-Road.)

The SVR report contains the latest market share numbers and a detailed, critical analysis of company strategies, and who is likely to come out on top.

Who Could Benefit From This Study:

In light of the significant changes in store over the next five, even ten years, this report should be a “must-read” for:

    • Product engineers/developers
    • Marketing personnel covering both domestic and global markets;
    • Corporate strategic planners/executives;
    • Venture capitalists/industry analysts

Study brochure with table of contents (PDF)

Packages and fees:

  • Full package of industry report, special section on the pathway to personal and urban mobility, and PowerPoint: $4,550
  • Industry report and power point $3,750
  • Industry report only $3,250

Order before May 5 and receive the full package for the price of the industry report alone: $3,250.

TO SUBSCRIBE: Steve Metzger, SVR Managing Director at  smetzger@smallvehicleresource.com or (914) 293-7577