Home : Research : Marketing (8 articles)

New Model Introductions Reveal Market Trends

While the growth of the small, task-oriented vehicle market (STOV) may not be as strong as a few years ago, the proliferation of new model introductions since the beginning of the year indicates a competitive and still growing market. Further analysis of recent model introductions illuminates important trends in the market.
Published: 9/9/2016 Author: Marc Cesare Category: Marketing

Building A Successful Small, Task-Oriented Vehicle Company—Part III

Suppose you, as a STOV manufacturer, have a successful line of vehicles in a relatively narrow market niche. Your idea is to go after a broader market with new models. One of the strong points you have in implementing this strategy is the ability to basically transfer the drive train, intact with just marginal modifications, into the new vehicle line. This indicates a good start on the manufacturing side.
Published: 7/14/2016 Author: Stephen Metzger Category: Marketing

2016 Gem Line: A Dealer's Perspective

In November I spoke with John Stockman, Director of GEM about the new 2016 line of GEM vehicles. I wanted to follow-up that article with a dealer’s perspective of the GEM line now that it has been in the market.
Published: 2/26/2016 Author: Marc Cesare Category: Marketing

New Directions: Building A Sustainable Small, Task-Oriented Vehicle Company—Part II

Part II of a series examining how to build a sustainable, profitable small task-oriented vehicle company
Published: 11/17/2015 Author: Stephen Metzger, Managing Director, Small Vehicle Resource, LLC Category: Marketing

New Directions: Building A Sustainable Small, Task-Oriented Vehicle Company—Part I

Building a successful brand in the small task-oriented vehicle market requires more than just great products and great ideas.
Published: 8/31/2015 Author: Stephen Metzger, Managing Director, Small Vehicle Resource, LLC Category: Marketing

New Directions: Building Out A Market Sensitive Product Line

Developing a winning product small utility vehicle product line that is sensitive and quickly reactive to the market is a complex undertaking because of the wide diversity of end-user requirements.
Published: 6/15/2015 Author: Stephen Metzger, Managing Director, Small Vehicle Resource, LLC Category: Marketing

Sales & Distribution Of "Crossover" Utility Vehicles:
Consumer Vs. Commercial Buyers

One of the paradoxes of utility vehicles is that they appeal to both consumer and commercial markets. This "crossover" aspect within the universe of potential customers presents a challenge to manufacturers and their network of distributors and dealers.
Published: 8/1/2014 Author: Stephen Metzger, Managing Director, Small Vehicle Resource, LLC Category: Marketing

The Art Of Setting Price Points In The Small, Task-Oriented Vehicle Market

Fitting small task-oriented vehicles into an existing fleet requires careful assessment of utilization and budget.
Published: 9/18/2013 Author: Stephen Metzger, Managing Director, Small Vehicle Resource, LLC Category: Marketing
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