A recent article in PowerSports Business highlighted the popularity of CFMoto’s UForce 800 utility vehicle. Targeting the work segment, like ranches and farms, the UForce 800 offers features like a 62.5 hp, V-twin-powered, 8-valve, 4-stroke liquid cooled engine with EFI, 3,500 lb winch, LED headlights, hydraulic disc brakes, AGM battery, 14″ ally wheels and 11 inches of ground clearance. A key to its popularity is the relatively low price point with an MSRP of $9,999 and $10,799 for the model with electronic power steering. CFMoto offers a lineup of work and recreational UTVs with prices ranging from $8,449 to $11,299. The company has been working with Minnesota-based company KFI to provide popular aftermarket accessories for their vehicles but also plans on manufacturing their own in the near future. Learn more: Powersportsbusiness.com
Comment: The more well known brands in the UTV market have been able to consistently increase prices for their vehicles for a number of years, reflecting the strong demand for UTVs as well as ongoing improvements in the vehicle offerings. While the name brand vehicles continue to offer value even at their higher price points, they are providing space in the market for even more value oriented competitors in the $8,500 – $11,000 price range. CFMoto has found some success in this space as well as companies such as Kymco. Typically this success has been with work utility vehicles and some recreational use vehicles. However, the latter are not for the more hard-core sport or high performance recreational use. It’s all about buying a specific set of functionality combined with sufficient quality to get a job done for a reasonable price.