Club Car recently launched their new Fit-to-Task series of vehicles for the commercial/work segment of the utility vehicle market. The series of vehicles offers customers application specific vehicles already equipped with accessories and options designed for a particular application.
The company displayed four of the vehicles in March at the NMFT Conference and Expo in Baltimore, MD including the:
- Carryall 500 Facilities-Engineering Vehicle with dual locking tool boxes, a dual ladder rack with tie-downs and a 2″ receiver.
- Carryall 700 Food Service Vehicle with a van box, 68-tray rack system, a 10-shelf rack system, glass racks and drip edges.
- Carryall 700 Housekeeping Vehicle with an L-shaped van box with interior LED lights and locking doors, drawers, shelves for towels, linens, etc and room for a full-sized vacuum cleaner, mops, brooms and other supplies.
- Transporter Ambulance with hand-carry stretcher and mounts, fold-down rail for patient area, storage boxes and seating for three.
Club Car will be rolling out additional Fit-to-Task vehicles including:
- Facilities-Engineering Vehicles with Van Boxes
- Security Vehicles
- Bell Service Vehicles
- Grounds Maintenance Vehicles (Including a big & tall model)
- Refuse Removal Vehicles (Including a high-dump model)
- Snow Removal Vehicles
- Other Ambulance, Room Service and Housekeeping Vehicles
- People Movers
- Long-bed 4x4s and more
These vehicles continue Club Car’s focus on the commercial and work market segments. Over the last few years as the market for fleet golf cars has declined and stagnated, E-Z-GO and Club Car have had to look for new avenues of growth. Textron (E-Z-GO) has chosen to expand their portfolio of small vehicles to reach new markets as evidenced by their recent acquisition of Arctic Cat. Club Car has chosen to further penetrate commercial and work segments in which they already had a strong presence.
Over the past several years Club Car launched new base vehicles like the Carryall 500 and 700, a UTV support team program for rental customers, their Corporate Solution Program for fleet management and maintenance, and utility vehicle accessory packages. In their marketing material they are touting their diverse commercial vehicle offerings and expertise in fleet management of small, electric vehicles. As evidenced by some of the Fit-to-Task vehicles and their website, Club Car is focusing on specific market verticals such as education, government, rentals and resorts.
Demonstrating the global nature of the small, task-oriented vehicle market in terms of both product and marketing approaches, Tata Motors earlier this year announced a series of application specific variants of their ACE mini-truck.
Marc Cesare, Smallvehicleresource.com