Massimo Motor’s dealer network will now have access to inventory financing from GE Capital’s Commercial Distribution Finance division. Massimo Motor is based in Irving, TX and was started in 2009. They produce ATVs and UTVs which primarily serve the agriculture and hunting markets but are looking to expand their appeal. The company produces 500cc and 700cc UTVs and are developing a 1000cc product for the race/high end recreational market segment. Learn more: Businesswire.com
Comment: The high-end recreational market segment has been getting more and more competitive as competitors like Polaris, Arctic Cat and Can Am continue to pump out new models for the segment. The entry of Massimo Motor into the segment will only increase the competition. One challenge they will face is their relatively small dealer network in comparison to their more established rivals.