Hustler Turf, a manufacturer of zero-turn mowers, is entering the utility vehicle market with two models, including one with their patented LevelLift bed technology. LevelLift allows the bed to be lowered to the ground or raised back up for easier loading/unloading of material. The bed can lift up to 750 lbs and can dump material from any point in its arc of motion.
The two models being offered by Hustler Turf are the MDV and MDV LevelLift. MDV stands for Maximum Duty Vehicle and as the words suggest the vehicles are designed for heavy-duty applications on ranches or farms, parks, campuses and industrial locations. Some of the key features common to both models include:
- Kohler, 1038cc, 23.4 hp diesel engine
- 37 mph top speed
- Independent front suspension with flex swing arm
- Floating rear axle
- 4-wheel hydraulic disc brakes
- 25″ wheels
- 1,650 lb. towing capacity
- 8″ of ground clearance
- Power steering
The most significant difference between the two models is that the MDV has a 1,200 lb. cargo box capacity and the MDV LevelLift has the bed technology with a 750 lb. cargo box capacity. The manufacturer’s website does not list any MSRPs for the models but I found vehicle pricing on an Internet listing the MDV MSRP at $15,999 and the MDV LevelLift MSRP at $20,999.
Hustler Turf adds to the list of power and farm equipment manufacturers that have been updating or starting utility vehicle lines over the last several years. While some like Cub Cadet are offering value priced vehicles with a nice package of features and others are offering utility vehicles to fill out their stable of products, Hustler Turf is providing a vehicle with a unique technology. The significant price premium for the technology in the MDV LevelLift model suggest that it will probably have a relatively limited market appeal. However, it may prove highly useful for specific applications. This is in line with recent trends in the commercial UTV market, where manufacturers are offering pre-configured vehicles or special option packages designed for specific end-use applications.
Marc Cesare, Smallvehicleresource.com